Coronation Street (colloquially known as Corrie, Corror or The Street) is a British prime-time soap opera set in the fictional town of Weatherfield, four miles in either direction from the city of Manchester. Created by Tony Warren, Coronation Street is the longest running and most watched British soap opera. Coronation Street was first broadcast on 9 December 1960, made by Granada Television (now ITV Studios) and broadcast in all regions of ITV almost throughout its existence. In September 2010, the American soap opera As the World Turns will finish after 54 years on television. Coronation Street will at that time become the world’s longest running television soap opera currently on the air.